Employee engagement is a key driver to building a successful organization. An organization is functional when employees are highly driven -they bring out the best by providing quality service to clients, make important decisions and take actions that enhance the performance and success of the organisation at large. The more engaged employees are, the more profitable the organization becomes.
Engaged employees not only have the ability to improve their performance at work, they also bring various opportunities to the organization like – higher revenue, better customer engagement, lower employee turnover, and a safe work environment.
So what is Employee Engagement?
Employee engagement can be described as the connection employee’s feel towards their organization. Under the right conditions, employees will give their best each day and stay committed to the goals and values of their organizations.
A Quote by Annette Franz on Employee Engagement says;
“Employee engagement cannot be a strategy because engagement comes from within the employee. It’s the emotional connection or commitment that an employee has to the organization that then causes the employee to want to put forth the additional effort to ensure the organization and the brand succeed.”
Employee engagement is based on trust, principles, values and integrity. It has to do with the obligation and drive an employee has for their work, which later impacts their attitudes and level of initiative in work-related activities.
According to a poll by Gallup in 2017, it was found that only 15 percent of the world’s one billion workers are engaged at work which means majority of employees are disengaged at work.
Disengaged employees are not mentally connected to their work and organisation, because their needs are not being fully met. They put in time but not energy or passion into their work. Actively disengaged employees are discontented and frustrated with their job, they don’t like their work and try to create a negative ambiance while at work. They can negatively impact the productivity of highly performing and engaged employees.
Engaged employees are highly committed, involved and enthusiastic about their work and workplace. These employees take the organization’s goals, values as their own and give in their best to work, they feel a sense of responsibility towards achieving their tasks. The level of commitment they put to their work tends to influence their attitude to work which impacts their motivation.
Employees who are motivated are more likely to accomplish a task or achieve a goal which increases their engagement at work. Engaged employees have the drive to help their company grow, and that is what motivates them.
Why is there a need to incorporate employee engagement in the workplace? There are so many positive benefits and opportunities it gives the employee and brings to the organisation.
- Customer Satisfaction – happy employees treat customers well – this leads to customer retention. Happy customers are key to higher revenue and profit generation. Satisfied and happy employees relate with customers with the same feeling which practically boosts the customer experience.
- Increased Productivity- A study by Wyatt Watson shows that companies with engaged employees produce 26% higher revenue per employee. When employees are productive, it increases the company’s revenue.
- Employee Retention- When employees are well recognised and appreciated, they put in their best on the job. Engaged employees who are involved and committed in their roles are less likely to leave their jobs.
How to Increase Employee Engagement in the Workplace
Organisations should create an environment that encourages employees to naturally want to interact, commit, connect and care deeply about their work. To help increase employee engagement, here are few tips to note:
- Effective Communication – When employees don’t have the knowledge of what’s expected of them, they don’t know exactly what they are meant to do. Clarifying goals, objectives and responsibilities is very important in the workplace. When employees are clear about their tasks, they focus and put in their best. With proper communication, employees will work faster and manage their time and resources well.
- Organising Social meetings – Creating time for social meetings with colleagues and team members is a great way to know them more. Having team bonding sessions together encourages creativity and collaboration amongst employees.
- Ask for feedback – Asking employees for feedback makes them speak out and share their own opinions, ideas or concept. It creates an atmosphere that makes them feel valued, heard and this plays an important role in increasing employee engagement. Organisations should provide a plan to keep employees updated on the implementation of their feedbacks.
- Recognise Contributions– Giving rewards to employees who put in their best at work makes them motivated to do more and it increases employee engagement. It also boost the morale of other employees who are not giving in their best.
- Invest in personal growth -Creating a culture that fosters continuous development helps employees build the skills they need to do their jobs effectively. It makes them feel valued and have a sense of belonging – knowing that the organisation is interested in their growth.
Having an engaged workforce is vital for ensuring growth and stability for the organisation. It is essential for employers to understand the drivers of employee engagement and implement them in their organizations.
Do you need more information on strategies for improving your employees’ engagement levels? Contact us today via email – email@example.com or call 08130172187, 08130172118.
This article was written by Adeshola Adeoti – Learning and Development Officer, Kennedia Consulting.